Get to know Merino.

Whether you’re hiking, skiing, or just kicking it aroundthe campfire, Merino’s got your back. 

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Choosing The Best Ski Socks.

Our story started on a rugged Colorado ski slope with the belief that toes didn’t have to be cold.

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Driven by nature. Trusted everywhere.

For decades, Smartwool has helped to redefine comfort with Merino wool apparel designed for performance, durability, and everyday adventure wherever life takes you.