Outside is where woah happens. We make Merino gear designed to keep you out there chasing it.
It all started in 1994 with a mission to beat cold feet and stay outside longer.
Founded in 1994 in Steamboat Springs, CO, we were the first outdoor company to create performance Merino wool ski socks, revolutionizing the category and forever changing the way outdoor enthusiasts viewed their feet. Since then, we've continued to innovate and perfect our craft, pushing the boundaries of what's possible with Merino wool.
Merino wool makes it happen.
Merino wool is the key ingredient in almost every item we make. It's soft, manages moisture, regulates temperature, and resists odors. Merino wool is what makes our base layers, hiking socks, running socks, and other outdoor apparel so incredibly comfortable and effective in any condition.
Our Values
At Smartwool, we're committed to transparency, sustainability, and getting out there. And we're serious about having fun while doing it. We believe that taking care of the planet is just as important as equipping you to explore. That's why we're constantly striving to improve our Merino wool supply chain, reduce our environmental impact, and work with our advocacy partners to help protect wild places and increase equitable access for anyone looking to spend more time outside.
Our Values
At Smartwool, we're committed to transparency, sustainability, and getting out there. And we're serious about having fun while doing it. We believe that taking care of the planet is just as important as equipping you to explore. That's why we're constantly striving to improve our Merino wool supply chain, reduce our environmental impact, and work with our advocacy partners to help protect wild places and increase equitable access for anyone looking to spend more time outside.
Shifting to a more circular business model.
We are on a journey to use the most sustainable materials available, while still focusing on durability and equipping you to perform at the highest level.
We work with the New Zealand Merino Company to launch the ZQRX regenerative wool platform. Our growers are on the path to sequestering carbon, improving biodiversity, and bettering the planet with 100% climate positive wool sourced.
