Our advocacy work is the foundation for the change we seek to create in the world. To make sure we can continue to share nature with all, we must advocate for the outdoors and for each other. We partner with advocacy organizations that align with our values—actively protecting the places we love to explore and encouraging the next and more diverse generations of outdoor enthusiasts.
Our advocacy work is the foundation for the change we seek to create in the world. To make sure we can continue to share nature with all, we must advocate for the outdoors and for each other. We partner with advocacy organizations that align with our values—actively protecting the places we love to explore and encouraging the next and more diverse generations of outdoor enthusiasts.
“The speed and precise movements of skiers and snowboarders reminds me of red-tailed hawks.” - Vernan Kee
About the artist
Vernan Kee is a Native American from the Navajo Nation. When Vernan needed to find his way in life, Mother Nature became his guide to overcoming life’s biggest challenges and obstacles. Today, Vernan focuses his efforts into educating himself and others on respecting sacred and traditional native lands in hopes he will pass on his knowledge to positively influence future generations.
About Natives Outdoors
A Native-Owned Athletic and Creative Collective with a simple mission; to empower Indigenous communities through our products and storytelling for a sustainable world.
Colorado-based Weston has been building skis, snowboards, and splitboards since 2012, all while fostering a community to support the causes that protect Mother Nature.
Vernan has spent many years helping transport wood to and around his community on the Navajo reservation, which is why Wood for Life Tribal Fuelwood Initiative hits home for him. This program helps responsibly utilize small diameter timber from forest restoration programs to help provide fuel for stoves and heat on indigenous reservations. In honor of this collection, Smartwool and Weston Backcountry will each be donating to the National Forest Foundation to support Wood for Life.
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