Get to know Merino.

Whether you’re hiking, skiing, or just kicking it aroundthe campfire, Merino’s got your back. 

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Feeling worth chasing.

Outside is where woah happens. We make Merino gear designed to keep you out there chasing it. 

Why Smartwool

Soft where you need it. Tough where you don’t.

We made the first Merino wool hike socks, and we’ll never stop making them comfy and durable.

Driven by nature. Trusted everywhere.

For decades, Smartwool has helped to redefine comfort with Merino wool apparel designed for performance, durability, and everyday adventure wherever life takes you.