Official Rules

2025 SMARTWOOL YEAR OF SOCKS SWEEPSTAKES: LEADVILLE

NO PURCHASE NECESSARY. YOU ARE NOT REQUIRED TO REGISTER FOR OR PARTICIPATE IN THE LEADVILLE TRAIL 100 RUN IN ORDER TO ENTER THE SWEEPSTAKES OR WIN THE PRIZE NOR WILL DOING SO INCREASE YOUR CHANCES OF WINNING.

Sponsor:  Smartwool, a division of VF Outdoor, LLC, 1551 Wewatta St., Denver, CO 80202.

Open only to legal residents of the United States 18 years of age or older**. Employees, officers and directors of Sponsor, its parent company, subsidiaries, affiliates; any agencies/entities involved in the development, production or administration of the Sweepstakes; or Life Time, Inc., are not eligible to enter or win the prize. Sweepstakes is offered only in Leadville, Colorado. Void elsewhere and where prohibited by law.

**In those jurisdictions where persons who are 18 years of age are considered a minor under applicable law, one must be the age of majority in order to enter the Sweepstakes.  

By entering this Sweepstakes, you agree to abide by and be bound by these Official Rules and the decisions of Sponsor, which are final and binding in all respects and not subject to appeal.

1. SWEEPSTAKES PERIOD: 

Friday, August 15, 2025: 11:00 a.m. – 5:00 p.m. Mountain Standard Time [MST]. Sponsor’s computer is the official clock for all purposes of the Sweepstakes.

2. HOW TO ENTER:

1.  Entry Method No. 1:

From a compatible mobile device, send a text message with SOCKS to 85576.   After sending the text message, reply “Y” to confirm your SMS subscription and subsequent sweepstakes entry.** By signing up, you agree to receive automated and recurring messages from Smartwool about offers and services at the mobile number provided (including but not limited to this sweepstakes). Consent is not a condition of purchase of any goods or services. Message and data rates may apply. Message frequency may vary. Text terms in terms of use athttps://www.smartwool.com/en-us/terms-of-use.html(see “SMS TERMS AND CONDITIONS FOR SMARTWOOL”) and privacy policy athttps://www.smartwool.com/en-us/privacy-policy.html apply.Text STOP to cancel. Text HELP for help. Sending text message alone will not result in entry; you must send the text message AND thereafter subscribe to receive SMS communications from Smartwool. You may unsubscribe from receiving SMS communications from Smartwool at any time without affecting your ability to enter the Sweepstakes or your odds of winning the prize. Entry must be received by Friday, August 15, 2025 at 5:00 p.m. MST. Receipt of entry will be acknowledged by Sponsor, but such acknowledgment is not otherwise binding upon Sponsor under any legal theory.

** Even if you already have an SMS subscription, you may enter by sending a text message with SOCKS to 85576.

2. Entry Method No. 2: 

Print your name, complete address (including zip code), e-mail address (if any), and “LEADVILLE” on a 3” x 5” card and mail the card in an envelope with proper postage affixed to:

 

’25 Year of Socks Sweepstakes- LEADVILLE

1551 Wewatta Street

Denver, CO 80202

 

Mail entry must be postmarked by Monday, August 18, 2025 and received by Monday, August 25, 2025.  Mail entry is void if mechanically reproduced/copied. Mail entry becomes the sole property of Sponsor. Receipt of mail entry will not be acknowledged and mail entry will not be returned.

 

If entering via 3” x 5” card, your personal information will only be used for purposes of Sweepstakes administration, including winner notification (if applicable) in accordance with Sponsor’s Privacy Policy at  https://www.smartwool.com/en-us/privacy-policy.html. By entering, you agree to the terms of Sponsor’s Privacy Policy.   

3. ADDITIONAL ENTRY RESTRICTIONS:  

  1. Limit of one (1) entry per person. If you enter more than once, only your first entry may be accepted with all additional entries being void. However, should Sponsor determine that you have egregiously or repeatedly violated the entry limit, you will be disqualified from the Sweepstakes altogether and all your entries will be void.
  2. Use of automated, programmed or like means of entry (including third party sweepstakes entry services) is prohibited. 
  3.  Proof of submission of entry information does not constitute proof of receipt of same or proof of entry.

4. WINNER SELECTION & NOTIFICATION:

  1. One (1) entrant will be selected as the potential prize winner in a random drawing from among all eligible entries received.  Sponsor will conduct the random drawing on or about Tuesday, August 26, 2025.
  2. Potential prize winners will be notified via phone (if entering via Entry Method No. 1) or postal mail or e-mail, the latter if provided (if entering via Entry Method No. 2). In either case, potential prize winner may be required to sign a Declaration of Eligibility, Liability Release and a Publicity Release (where legal), which if required, must be returned within five (5) days of date of notification. If potential prize winner cannot be notified by Sponsor despite reasonable efforts to do so; if they fail to timely return the signed Declaration/Release (if applicable); or if Sponsor determines that they are ineligible or otherwise not in compliance with these Official Rules, the prize will be forfeited without compensation of any kind. In the event of prize forfeiture, Sponsor may award the prize to an alternate winner selected in a random drawing from among all remaining eligible entries received.

5. PRIZE/APPROXIMATE RETAIL VALUE (“ARV”) AND ODDS OF WINNING:

Prize (1) – a one-year’s supply of Smartwool socks, defined as twelve (12) pairs of socks. Winner will receive assorted varieties of Smartwool socks. Should Sponsor provide winner with a menu from which to choose socks, winner’s selection is subject to availability of size and color.   Approximate Retail Value: $300.

Odds of winning the prize depend on the total number of eligible entries received.

6. PRIZE RESTRICTIONS:

  1. Prize must be accepted by winner as awarded.
  2. Prize is not transferable except with Sponsor’s permission, which may be granted or withheld in Sponsor’s sole discretion and without liability of any kind. 
  3. Prize will only be delivered to a street address in the United States.
  4. No prize substitution permitted except by Sponsor due to unavailability of prize/prize element for any reason and only then for prize/prize element of equal or greater value. 
  5. Prize is NOT redeemable or exchangeable by winner for cash.
  6. Taxes on prize and unspecified expenses related to acceptance/use of prize are winner’s sole responsibility.
  7. By accepting prize, where legal, winner agrees to the use of their name, photograph, likeness, voice, nickname and other indicia of their identity/persona for advertising/trade/publicity purposes by Sponsor without further compensation or notice.

7. ADDITIONAL CONDITIONS OF PARTICIPATION:

  1. By participating, entrant releases and agrees to hold harmless Sponsor, Life Time, Inc., their respective parent companies, subsidiaries, affiliates, or of any agencies/entities involved in the development, production or administration of the Sweepstakes; and the directors, officers, employees and agents of any of the above organizations from any and all liability arising from the Sweepstakes or the receipt, acceptance, use or misuse of prize.
  2. Sponsor is not responsible for late, lost, illegible/garbled, inaccessible, corrupted, incomplete, delayed, damaged or misdirected 3” x 5” cards or  entries or postage due mail; all of which are void. Sponsor is also not responsible for programming, electronic, technological, telephonic, network or other malfunction, error or failure which in any way affects or interferes with the operation of the Sweepstakes; or for entries not timely received or not received in a usable format for any reason.
  3. If Sweepstakes cannot be conducted as originally planned due to any cause beyond Sponsor’s control (e.g., computer virus, act of fraud, natural disaster), Sponsor may cancel/suspend/modify Sweepstakes and determine the winner in a manner determined by Sponsor in its sole discretion to be fair, appropriate and consistent with these Official Rules.
  4. Tampering with Sweepstakes or violation of these Official Rules will result in disqualification from the Sweepstakes; but, disqualification shall not represent the sole remedy available to Sponsor.
  5. Sponsor’s failure to enforce any provision of these Official Rules in a given instance is NOT a waiver of such provision.
  6.  Any dispute or claim regarding the Sweepstakes will be resolved pursuant to the internal, substantive law of the State of Delaware. Any such dispute/claim must be brought individually (NOT as part of a class action) in the federal or state courts in the State of Delaware with recovery being limited to one’s actual costs in participating in the Sweepstakes (if any) with all damages or other forms of recovery being expressly waived.
  7. If any provision of these Official Rules is determined by a court of competent jurisdiction to be invalid, illegal or unenforceable, it shall be replaced by a substitute provision that most closely approximates the original intent of Sponsor and is valid, legal and enforceable. The invalidity/illegality/unenforceability of a given provision shall not affect the remainder of these Official Rules.

8. WINNER’S LIST:

For name of winner (first name, last initial; city/state), send a request by mail to

 

 

’25 Year of Socks Sweepstakes- LEADVILLE

1551 Wewatta Street

Denver, CO 80202.

 

Winner’s list will be available after September 15, 2025; winner’s list request must be received by September 12, 2025.

 

For California Customers – Notice of Financial Incentive
Material terms: The categories of personal information collected to participate in this offer are: For Entry Method No. 1: Telephone Number or for Entry Method No. 2: Name, Address and Email (if any)
Opt-in: You can choose to sign-up in accordance with (i) Entry Method No. 1, sending a text message with SOCKS to 85576 (see Entry Method No. 1 above for more detail); or (ii) Entry Method No. 2, mailing a 3” x 5” card with your name, address and e-mail address (if any) to ’25 Year of Socks Sweepstakes- Leadville,1551 Wewatta Street, Denver, CO 80202 (see Entry Method No. 2 above for more detail).

Opt-out: For Entry Method No. 1: You can opt-out of this offer by:______________________________________________

We administer the program in accordance with the California Consumer Privacy Act (CCPA). 

  • To estimate the value of the consumer’s data, we measured the expenses related to the offer and the cost of acquiring the text messages over the last 12 months and divided this number by the average number of active subscribers over the last 12 months.
  • The value of the program to the consumer is reasonably related to the value provided to the business by the consumer’s data. 

 

For more information about data collection, please view the Smartwool Privacy Policy , available here https://www.smartwool.com/en-us/privacy-policy.html.